Love For Our Oceans celebrates Tiffany & Co.’s love of the planet and love for a better tomorrow. We aim to raise funds and awareness for ocean conservation through the sale of our T Smile by Tiffany cord bracelets, with each sale in select jurisdictions generating a contribution of USD $150. This initiative is part of our broader commitment to help protect our planet’s precious marine environments. The promotion ends on 31 December 2028.
Tiffany & Co. for The Nature Conservancy
Through Love For Our Oceans, the House has contributed over USD $2 million to The Nature Conservancy, directly supporting its goal of conserving four billion hectares of ocean by 2030. Our initiative features a collection of three limited-edition T Smile by Tiffany cord bracelets crafted with REPREVE® Our Ocean™ cords, which are made entirely from ocean-bound plastic. Through 31 December 2028, we will contribute USD $150 for each bracelet sold to The Nature Conservancy.
T Smile by Tiffany Cord Bracelets
Love For Our Oceans
Our dedication to helping to protect our oceans lies at the heart of Tiffany & Co. Over two decades ago, we made the principled decision to stop using coral in our products and raised awareness of coral conservation across the industry, encouraging other jewellers to do the same. Tiffany & Co. and The Tiffany & Co. Foundation have awarded more than USD $55 million to organisations that support coral and marine conservation, grounded in love for our planet and a better tomorrow. To date, The Tiffany & Co. Foundation grantees have helped to protect more than 15 million square kilometers of ocean, an area larger than the size of the United States, in 30 countries, spanning the globe from Hawaii to the Caribbean, Australia to the Coral Triangle.
Photograph by ©Allan Cronin
This cord is made of REPREVE® Our Ocean™ recycled polyester, crafted from 100% ocean-bound plastic bottles. REPREVE® Our Ocean™ is a premium collection of fibre and resin sourced from bottles at high risk of entering the ocean. Plastic bottles are collected from areas within 50 kilometres of coastlines that do not have a formal waste or recycling system.
The ocean’s vast expanse and rich biodiversity are a source of inspiration for many of our designs. As a House with a legacy intertwined with nature’s treasures, we feel it is our responsibility to help maintain the health and vitality of marine ecosystems for future generations.
This initiative contributes directly to ocean conservation efforts led by The Nature Conservancy.
The contribution will support the conservation of critical ocean habitats, such as coral reefs, kelp forests and other marine life. It also supports conservation projects that tackle some of the most pressing issues facing the ocean today. Together, we are working to safeguard the oceans and our future.
You can participate in this vital cause by:
- Purchasing from the T Smile by Tiffany cord bracelet collection in participating jurisdictions: For each sale through 31 December 2028, USD $150 will be given to The Nature Conservancy.
- Becoming more informed: Learn more about The Nature Conservancy’s global ocean conservation work at nature.org/oceans.
This initiative is part of an important movement towards a healthier ocean. Whichever T Smile by Tiffany cord bracelet you choose, your contribution will help fund essential resources needed for projects like protecting and restoring coral reefs and precious marine habitats—the lifelines of marine biodiversity.
Visit The Nature Conservancy’s website at nature.org where you can read about their impactful programs aimed at protecting oceans—from saving endangered species like sea turtles to restoring coral reefs, mangroves and kelp forests that are important coastal habitats for ocean species across the globe.
By joining us in Love For Our Oceans, you’re not just buying jewellery—you’re investing in a more sustainable future for our oceans and supporting ongoing efforts that ensure these critical habitats and creatures thrive for years to come.
Our dedication to protecting our oceans lies at the heart of Tiffany & Co. Over two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewellers to do the same. Tiffany & Co. and The Tiffany & Co. Foundation complement these efforts and since 2000, have awarded more than USD $50 million to organisations that support coral and marine conservation.
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. In 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
The United States of America, Canada, France, Germany, Spain, the United Kingdom, Japan and Australia.
Explore Sustainability at Tiffany & Co.
Explore Sustainability at Tiffany & Co.